Alexa rank-indicator of the site's position in the rating Alexa.com. It is determined by the ratio of traffic to a particular resource to traffic to all other Internet sites. In addition, the number of web pages visited and the time spent on the site are taken into account.
Alexa rank is a service that gives an idea of the overall picture of site traffic. Even if it's not exactly accurate. And for people who place ads, especially when it comes to CPM, attendance is one of the most important criteria when choosing a site intended for ad placement.
That is why most people who want to monetize their Internet project must take into account the Alexa indicator and do everything to lower it. As I said, this is a position indicator, which means that the smaller the number is the better. This indicator is also quite important when it comes to foreign link exchanges.
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